The British designer Chris Martin moved to Stockholm to do freelance work for IKEA. However, Martin wanted to change his work to a more sustainable and quality-driven direction, so that there would be fewer filters between him and the final product. He met the Swedish designer Magnus Elebäck and together they founded the furniture company Massproductions in 2009.
In 2009 two designers, sharing a neo-modernist vision of functional, elegant design, decided to break free of PR-driven product strategies to create a furniture company focusing on the interplay between object and context. In order to realise their vision, they assumed control of the entire production chain – manufacturing, sales and marketing. This pioneering approach has paid off handsomely, not only in design clarity, but also in distinguished awards, renowned clients and representation in the permanent collection of the Swedish National Museum of Arts.