To celebrate the chair that has sold more than seven million copies so far, Fritz Hansen asked the Danish artist Tal R to pick nine new colours for the Series 7™ chair. Tal R is internationally celebrated for his profound sense of colour, which is also clearly evident in the beautiful colours he has chosen for the new editions of the Series 7™ chair. The new colours revitalise the design and let us see the iconic chair in a new light. Moreover, he has chosen to use two of the colours both on the base and the seat shell to produce a monochrome look. The new look makes us 'read' the chair differently, seeing it as a single shape unlike the traditional chrome frame edition, which is read more as a shell on a base. The monochrome look gives the Series 7™ chair a homelier and warmer appearance that is refreshingly new.